At Primark, we want everyone to feel connected to our purpose and empowered to help deliver on our commitments. This year, we launched a number of initiatives designed to bring our people closer to our ambitions.
To inspire more than 80,000 people across markets to champion our values, we ran a week-long event dedicated to our culture. EPIC week (Every Person Impacts Culture) ran in October 2024 and brought to life our Caring, Dynamic and Together values, helping people to see how they shape life here at Primark. Guest speakers, fashion shows, social events, appreciation walls, collaborations with Fujifilm and Universal and many more initiatives showed the values in action. Over 1,000 colleagues attended our in-person and virtual events during that week, which featured a range of inspiring sessions designed to bring our values and behaviours to life.
Throughout the year, we encouraged recognition for colleagues who demonstrated our values. From physical 'Thank You' cards to digital praises on our colleague channels, we have seen a tangible increase in recognition moments, demonstrating to our colleagues the positive impact our values can have on improving colleague culture.
This year we also launched our first global colleague campaign dedicated to sustainability and ethics, 'We’re All In.' We invited every colleague to play a part in reaching our Primark Cares ambitions and to better understand how sustainability connects to their day-to-day roles.
Over 1,300 colleagues joined our live stream launch event in February which brought external insights on how we can better integrate sustainability into our business. We also held interactive webinars throughout the campaign on key topics including Circularity, Environment and Packaging that our colleagues told us they wanted to know more about, attended by over 600 colleagues. To encourage clothing longevity, we hosted repair workshops, clothing care seminars hosted by Laura de Barra and swap shops for our colleagues in the UK and ROI. We used ZING, our internal colleague app, to support the campaign and enagage more colleagues.