We have transitioned most of our babywear range from single-use plastic hangers to fully recyclable, fibre-based cardboard alternatives, a project which was initiated in 2023.
We partnered with nominated packaging suppliers to ensure consistency, streamline sourcing, and deliver a solution that is both more environmentally sustainable and operationally efficient. The project also rationalised the hanger range contributing to supply chain efficiency.
By early 2024, the new hangers were rolled out across 17 markets. This scalable solution sets a vision for future packaging transformation for the business. The project reflects our continued focus on more sustainable packaging innovation.
| From | To | Impact |
Plastic hangers | Recycled cardboard hangers | Reduced single-use plastic footprint |
| Labels on plastic hangers Colour coding swing tags | Colour-coded sizing on card hangers | Improved customer experience and easier to find size |
| Non-nominated packaging suppliers | Nominated packaging model | Streamlined supply chain and improved compliance and control |
| Petroleum-based materials | Fibre-based, recycled paper materials | Avoiding unnecessary and problematic plastic in our supply chain |
Fragmented hanger range | Rationalised, standardised hanger design | Improved instore presentation |