We operate in 18 countries in Europe, the US and the Middle East, with more than 470 stores and employ more than 80,000 colleagues.

Founded in Ireland in 1969, Primark is now an international fashion retailer which stands for great value without compromise, offering affordable fashion and everyday essentials that are made to last. We're built on a belief and passion for physical stores helping to bring high streets and retail centre to life and creating joyful, social experiences. We're focused on driving positive change by giving clothing a longer life, protecting life on the planet and supporting the livelihoods of the people who make Primark products.

At a Glance

PRIMARK LOGO

473

Stores1

18

Operating markets2

£9,489m

2024/25 Revenue1

£1,126m

2024/25 Adjusted operating profit1

15

Sourcing countries 

83,000

Colleagues 

74%Δ

of our clothing units sold contained 
recycled or more sustainably sourced materials 

2,468Δ

Number of ethical trade social audits3  

18

Social impact programmes supporting workers in our supply chain

14

External partnerships supporting workers in our supply chain  

1 Data as per ABF's financial year end of 13th September 2025.
2 The number of markets in operation as at ABF's financial year end of 13th September 2025 was 17Δ. Primark expanded to Kuwait in October 2025.
3 Data as per year end of 31 December 2024.

Our business model is built to deliver value for our customers

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We buy at scale

We buy at scale

We order large quantities, which helps us lower costs and offer more affordable prices. This also gives our suppliers more certainty about the products we need and when, enabling them to plan production ahead of time.

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We choose to take a smaller margin

We choose to take a smaller margin

We choose to take smaller margins than many of our competitors to offer better value to our customers.

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We keep it efficient

We keep it efficient

We ship over 98%* of our products by sea, not air, to reduce costs and greenhouse gas emissions. Every part of our end-to-end supply chain logistics is designed to be as lean as possible.


*based on tonnage km
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We build long-term partnerships with suppliers

We build long-term partnerships with suppliers

Most suppliers have worked with us for more than seven years, but our longest partnership is over 24 years, reflecting our efforts to build trusted, strategic, enduring relationships.

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We use our scale for good

We use our scale for good

We aim to use our size and geographic reach to help deliver long-term impact in the industry.

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We're high street and community champions

We're high street and community champions

We’re proud to play such a significant role on the high street our stores drive footfall and breathe life into local shopping areas and retail centres.

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Milestones we're proud of

First store opens in Dublin

Our first ever store opened in Dublin, Republic of Ireland, locally known as Penneys. This store is still one of our flagship stores and our Head Office sits above it today.

First store opens in Dublin

Joined ETI to champion workers' rights

We joined the Ethical Trading Initiative, a leading alliance of companies, trade unions and NGOs that promotes respect for workers’ rights around the globe.

Joined ETI to champion workers' rights

Built a team in our sourcing markets

We established our in-country Ethical Trade and Environmental Sustainability team; now made up of over 130 people based in our key sourcing markets.

Built a team in our sourcing markets

Launched the Primark Cotton Project

We launched the Primark Cotton Project (formerly the Primark Sustainable Cotton Programme). Since then, it has grown to support almost 310,000 cotton farmers in India, Pakistan, Bangladesh and Türkiye.

Launched the Primark Cotton Project

Made building safety a top priority

We started our Structural Integrity Programme in Bangladesh. It now operates in Bangladesh, Pakisan and Cambodia. We also became one of the first brands to sign the Accord on Fire and Building Safety in Bangladesh.

Made building safety a top priority

Became a founding member of ACT

We became a founding member of Action, Collaboration, Transformation (ACT), a ground-breaking agreement between trade unions, global brands and retailers to transform the garment, textile and footwear industry and achieve living wages for workers.

Became a founding member of ACT

Began Textile Takeback in stores

We launched our Textile Takeback scheme in the UK, helping giving unwanted clothes a second life. Today, our Textile Takeback scheme is available in 10 markets, covering 87% of all our stores. 

Began Textile Takeback in stores

Partnered with Recover for Recycled Fibres

We launched our partnership with Recover™ to increase the use of recycled fibres in our clothes.

Partnered with Recover for Recycled Fibres

Held our first repair workshops

We held our first repair workshops in the UK and Republic of Ireland. We’ve now run 730 free repair workshops in our stores across nine markets. 

Held our first repair workshops

Established Primark Cares

We launched our sustainability strategy Primark Cares, setting out our nine commitments to become a more sustainable and circular business.

Established Primark Cares

Created our Colleague Networks

We set up our Colleague Networks, which focus on neurodiversity and disability, cultural diversity, gender and life stages, and LGBTQIA+. 

Created our Colleague Networks

Launched our Circular Product Standard and first circular by design collection

We launched our Circular Product Standard, a framework for circular design for our business and suppliers. We began training of our Product Teams in circular design and launched our first circular by design collection based on this framework. 

Launched our Circular Product Standard and first circular by design collection

Started our independent grievance mechanism Tell Us

We launched Tell Us, a Primark-funded independent grievance mechanism for workers and stakeholders in our supply chain to raise concerns confidentially.

Started our independent grievance mechanism Tell Us

Launched our new colleague values

We created and launched our updated colleague values: Caring, Dynamic and Together. 

Launched our new colleague values

SBTi Validated our Emissions Reduction Target

The Science Based Targets initiative (SBTi) validated our target to reduce Scope 1 and 2 emissions by 50%.

SBTi Validated our Emissions Reduction Target

Introduced our Durability Framework

We launched our Durability Framework to support our commitment to extend the lifespan of our clothing. This supported the research we commissioned in 2022 from the University of Leeds School of Design and environmental charity Hubbub which challenged the myth that you have to pay more for clothes that last.

Introduced our Durability Framework

Published our Accessibility Commitments

We launched our accessibility commitments: products, stores, culture and inclusive representation. In January 2025, we added a fifth commitment, accessible communities.

Published our Accessibility Commitments

Joined the United Nations Global Compact

We joined the United Nations Global Compact, the world’s largest corporate responsibility initiative. 

Joined the United Nations Global Compact