Our values: Caring, Dynamic, and Together.

We want our colleagues and communities to feel connected and experience the benefits of working with our business. That starts with feeling listened to and considered in decisions. It means we can put in place the right initiatives to support people and contribute to the positive social impact that our colleagues and communities value most.

We co-created these values together with 300 colleagues in 2023, and today they connect all our colleagues with a set of behaviours. They’re vital to our 2030 ambitions because they guide our actions and steer the decisions we make as a business. 

We have worked closely with local teams to bring our values to life in a local context, so they feel relevant and actionable for our colleagues in different markets. This involves translating toolkits and materials, making local investments that resonate with our values, and handing ownership of the communications to leaders.

Raising awareness of our sustainability commitments among our colleagues

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Listening to our people

 

Creating an engaged workforce means encouraging open dialogue and giving colleagues the chance to express their views, contribute ideas and take part in shaping decisions and strategies.

When we say that we care about the opinions of our people, we mean it. Over the years, their ideas and voices have shaped numerous policies and initiatives, including removing single-use paper cups from our head offices in the UK and the Republic of Ireland. Following colleague feedback, this year we’ve implemented an enhanced benefit that allows colleagues to receive a 15% discount on products in any store in their market. We’ve also enhanced our recognition strategy and rolled out colleague mentorship programmes. 

Creating two-way conversations with our colleagues  

Our colleague engagement survey, Your Voice, is a chance for colleagues to voice their opinions, share ideas and contribute to decisions and strategies. We use insights from the survey to make positive changes to the colleague experience.

Our colleague app, ZING, connects over 54,000 colleagues. It is one of the greatest sources of news and knowledge sharing from around the business, creating a platform for insightful colleague conversations on various topics. This year we launched our colleague podcast ‘Inside Out’, which spotlights people and partnerships within our business. Our 'Cares Club', is a space on ZING dedicated to sustainability and ethics enables colleagues to learn more about our strategy, ask questions, start conversations and share content and updates. 

Your Voice March 2025 survey results 
 

432 stores

across 16 markets, with Austria taking part for the first time

475,000

comments received

82%

highest ever participation rate (over 56,000 colleagues)

13/17

engagement driver scores increased with a further four remaining unchanged since the last survey in September 2024

Nurturing talent

People make Primark, and we want to invest in people, so everyone is inspired to be their best and pursue a career at Primark. We aim to create a workplace where people have meaningful opportunities to become part of something important and can continue learning and progressing.

Over the last 12 months, we have made significant investments in leadership development, career pathways and bite-sized learning sessions. We’ve upgraded our digital learning platform, which is now available to over 17,000 colleagues, and are pleased to see 110,000 hours of online learning completed in the last year. Looking ahead, we’re expanding the reach of these resources to all 80,000+ Primark colleagues. 

4.8

years is the average time our colleagues stay with us

2,050

promotions awarded in 2024/25

Investing in people’s growth

Our 12-month Early Careers Programme gives students the opportunity to grow their experience in retail, particularly in buying and merchandising. 14 students from the 2023/24 programme returned to Primark to take up Trainee positions in September 2025 across Buying, Merchandising and Design, Ethical Trade and Environmental Sustainability and People & Culture. We welcomed 40 students into the 2024 programme, and 33 students joined the programme in 2025. 

'Grow With Us' is a suite of career development programmes designed to prepare store colleauges for progression so that we have a talent pipeline for all four retail management levels. To date, over 300 colleagues who have completed one of the 'Grow With Us' programmes have been promoted.

Since September, over 1,400 colleagues from retail and Head Office attended a leadership development programme through our new ‘My Leadership Influence’ programme. The programme scored an average 9.4/10 on ‘I would recommend this programme to a colleague’, signalling real impact on colleagues’ careers.

47%

of leadership roles1 are filled by women in Primark

1Leadership roles are head of function or General/Area Management and above.

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Health, safety and wellbeing

As a responsible business, we are dedicated to providing a safe and healthy work environment through our strategy, 'Safe Today, Safe Tomorrow'. Comprehensive governance ensures Environment and Health and Safety (EHS) is a priority across our business with relevant senior stakeholders and forums part of all key decisions. EHS Committees give colleagues an opportunity to influence EHS decisions, with feedback cascaded to relevant senior leadership within Primark and ABF.

Improving health and safety

We have central and global KPI improvement targets and objectives for health and safety, which help drive continuous improvement. For example, through digitalisation, we’ve moved away from paper checklists for compliance, which has made it much quicker to identify hazards and trends. 

Over the past 12 months, 213 employees experienced an on-site Lost Time Injury (LTI). This has increased from 192 last year due to several factors, including: 

  • the complexities of entering new markets and ensuring consistent health and safety practices across all locations;

  • new colleagues, who required additional training and support to adapt to our safety standards and procedures; and

  • the challenge of maintaining compliance across markets due to differing legal requirements.

Learn more about our 2024/25 health and safety data here

Caring under the spotlight

With the Primark values guiding our approach to health, safety and wellbeing, we leaned into the 'Caring' value and reset our Spark wellbeing strategy in 2024. Spark has been successful in supporting people to prioritise their wellbeing, but we wanted to deepen our positive impact on employee wellbeing. Following a detailed colleague listening exercise in 2025, we've developed and refocused Spark to the following areas:

Basics: Creating safe and comfortable work environments.

Support: Caring for colleagues.

Balance: Hard work with moments to connect, rest and celebrate.

The aim is to build on the success of the Spark programme and support colleagues in a more effective way moving forward.

Our Employee Assistance Programme (EAP) remains an integral part to our wellbeing assistance for colleagues. EAP is a completely free and confidential support service available to all Primark colleagues and their household members. It offers practical and emotional support on mental health and legal and financial matters. It’s there for colleagues and members of their household when they need it, with free, confidential and independent support in local languages, 24/7. It can be accessed by phone or online with virtual or local counselling if needed.  

Inclusion and community impact

We want everyone to feel seen, heard and understood through every interaction with Primark, from the clothes customers can buy, to the experience we create for all our colleagues. With more than 80,000 colleagues, we see an opportunity to create a sense of connection and belonging across every market we operate in.

Nurturing a culture of inclusivity 

Inclusivity is a core part of our values. We believe in creating products, services and experiences that reflect the diversity of our customers and colleagues.

Our Inclusion and Community Impact team works across multiple markets to help colleagues, customers and communities experience the joy of finding somewhere they belong.

Our global colleague networks, including LGBTQIA+, Cultural Diversity, Life Stages and Gender, and Disability and Neurodiversity, provide a platform for colleagues to share experiences and help shape our culture.

Almost 700 colleagues are involved in our global colleague networks, across 17 markets.

Celebrating Pride and promoting inclusion

Pride is an important moment for us to celebrate our LGBTQIA+ colleagues and customers. In 2025, our colleagues marched in 35 Pride parades across 10 markets, and we donated £250,000 to our LGBTQIA+ charity partners and Pride event organisers. But our commitment goes far beyond one month. Every day, we work to make sure everyone feels seen, valued and represented through our inclusive policies, intentional products, active colleague networks and the partners we engage with and support. 

In the Netherlands, for example, we have signed the Diversity Charter, an initiative led by the Social Economic Council of the Dutch Government and are partnered with Pride Amsterdam and an active member of the Pride Business Club. Through these partnerships, we take part in meaningful conversations that spur actions. Since 2024, we’ve also supported Pride Academy, a charity initiative focused on creating internships for World Pride and raising awareness among students, helping to build a more inclusive future for the next generation.

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Community outreach and charity partnerships  

As a high street retailer, our communities are important to us. We aim to make a positive difference in the areas where we live and work through partnerships with charities and community organisations that share our core values and vision for inclusion and positive social impact.  

 

Ways we support good causes: 
  • corporate, financial and product donations;
  • customer in-store fundraising campaigns; and
  • practical support and colleague volunteering.  

Our long-standing charity partners include UNICEF, Breast Cancer Now (UK) and the Irish Cancer Society. We’ve also built partnerships with local charities across many of our markets, including Lebenshilfe in Austria, Fundación ONCE in Spain, UWV in the Netherlands, Fondazione Adecco in Italy, WorkEqual in Ireland and Chaussettes Solidaires in France, as well as supporting many community groups and organisations through our network of stores.  

£3m

We have donated to our charitable partners and community organisations

£1.75m 

Raised in addition through customer fundraising campaigns for our partners

Deepening our community impact
 

Through partnerships, we’re finding ways to help tackle barriers to inclusion beyond our offices, depots and stores. In 2023, we launched a three-year partnership with WorkEqual, a Dublin based social enterprise that supports women re-entering the workplace through styling, interview preparation and confidence-building workshops. As a business committed to supporting and uplifting women, our goal is to drive positive change for women across the country by supporting WorkEqual to grow its services beyond Dublin. Since our first event for International Women’s Day in 2023, we’ve supported seven WorkEqual workshops, reaching over 300 women. 50%1 of these women have gone on to use WorkEqual’s continuous, free one to one ‘always on’ career and styling services. 

This year, we championed WorkEqual’s first Equal Remote Access programme, which supports people with disabilities to access and sustain meaningful employment. 
 

1 These figures are based on event attendees feedback and follow-up from WorkEqual.

 

Primark is committed to supporting women for life. We promote and support Breast Cancer Awareness in October, and all year round through charity partnerships and our affordable and accessible post-surgery products.

2024 marked our fourth year of support and our 37-piece product range includes a collection of post-surgery bras, specially developed for women affected by breast cancer, which is available in selected stores, all year round. A limited-edition solidarity range is available to customers in October each year to mark Breast Cancer Awareness Month.

As part of this long-standing commitment to supporting women for life, we worked with local teams to donate to and raise funds for cancer charities across our markets, to help advance the work of these partners, funding research, services and support for people impacted by breast cancer and their families. 

In the UK, Primark supports Breast Cancer Now, donating funds to the charity’s support programme 'Someone Like Me', connecting those newly diagnosed with trained volunteers who have had similar experiences of breast cancer. In 2025 the programme has: 

  •  arranged 2,200 volunteer matches;

  • provided over 2,900 hours of calls to people affected by breast cancer; and

  • grown the numbers of volunteers to 300 which is more volunteers than ever before.

The funds raised in stores have supported vital research into treatments that will allow people with breast cancer to live well. 

Young people make up a big proportion of our customer and colleague base, a demographic that has been disproportionately affected by the cost-of-living crisis and cuts to services over the years. To coincide with our 50th anniversary, we partnered with UK Youth to do more to support young people in our local communities.

We began by launching a fund worth £175,000 and encouraged youth organisations to apply for small grants to support their work. In total, 11 grants were distributed to a variety of youth provisions, from a scout group for disabled young people to specialist services for young women. 

Since then, we’ve been supporting our retail colleagues to forge meaningful relationships with their local grantee. Our colleagues have enjoyed several collaborations so far, such as hosting store tours for young people to learn more about careers in retail and mannequin styling sessions in celebration of Eid.